Natural Skincare eComm Brand | 6k Reviews | 25% MRR

Multi-channel, 6,000 Reviews, 30K Email Subs

Glenn County, CA

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Seller Financing

Overview

Year Established
2014
Employees
1 part time

Business

Description

This opportunity is THE online destination dedicated to offering a range of natural skincare products crafted from high-quality animal tallow from grass-fed, pasture raised cows. Their products, which include moisturizers, cleansers, and balms, leverage the rich, restorative properties of these fats, aligning with a holistic approach to skincare.

Sales are generated through their Shopify store, Amazon and via wholesale. They have amassed a very healthy social media following of 19K, all completely organically. Inventory is stored and shipped to customers from a home office. Currently they ship D2C, as well as FBM for Amazon. A new lease was just signed for a new 650 sq ft space which will function as a multi-purpose space, to include manufacturing. The owner is currently working part time overseeing the company, along with one employee working 10-15 hrs per week handling operations and logistics.

Sales are strategically diversified, with 30% coming from Amazon and wholesale channels, while 70% is driven directly through their own website. They boast an exceptionally loyal customer base, with 75% of revenue generated from repeat customers and 25% of revenue driven by recurring subion purchases. Over the last twelve months ending July 2024, adjusted net income (SDE) has surged by 38% compared to the fiscal year-end 2023, and net profit margins have reached an impressive 32%. This is an opportune moment to acquire this thriving business and capitalize on the lucrative holiday shopping season in November and December.

Key Benefits
* First and foremost, this business is not just another natural skincare brand. They are disrupting the conventional beauty category with their innovative use of animal fats.
* Longevity - 10 Years Online!
* The company has worked hard to build a strong base, with loyal existing customers and great KPI’

Growth Prospects

Building upon its well established foundation and solid performance, the potential strategies for future business growth and profitability include: sampling, running paid ads, more scents/flavors, launching healing products for specific ailments, and growing the wholesale side of the business.

Sale

Reason for Selling

The owner started this business 10 years ago and believes the brand has tremendous potential. By teaming up with the right partner who has strong Marketing skills, this could propel business into even greater success!

Training/Support

Yes

Premises

Location

Glenn County, CA

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Ad Id: ka1826 | 13757