The Opportunity
This is an opportunity to acquire ownership of the Brand and its other related assets including patents and trademarks along with full ecommerce operations which is predominantly through Amazon FBA.
Business Overview
One of the most prevalent injuries is neck pain. And while clinical products provided the most relief, there were not any real suitable at-home solutions. As a physical therapist, the founder had a desire to create a product that provided neck pain relief that was affordable, portable, easy to use and worked! Thus, this trademarked and patented brand was born. FDA approved and endorsed by celebrity personalities, doctors, chiropractors as well as hundreds of thousands of happy customers, this product provides an affordable solution to a painful, common problem.
The product is stored at the manufacturer and shipped directly to Amazon FBA for order fulfillment. Products for wholesale fulfillment are shipped directly to the owners 250 sq. ft. warehouse which can easily be stored from a home office/garage. The owner is currently working 5 hours per week overseeing the 2 contractors who manage operations.
With 380k+ customer database, this highly visible business has a strong reputation and great future growth potential!
Increase in Revenues and Profits
The brand’s Amazon listing was down for a period of time during 2024 due to Amazon technical issues. Based on historical sales in 2024, the company estimates revenues could have been about $80-$100k higher during this period. With consideration of an addt'l $80k in lost Sales, the 2024 Proforma may likely have produced Total Revenues of ~$815k and Total Net Profit (SDE) of ~$375k.
In addition, the company has the potential to work with a new supplier who has quoted lower product costs and who will also pay for the FDA annual fee providing substantial cost savings going forward.
Considering the estimated lost revenues during the downtime and possible future COGS savings, the company could see increased profits with revenues reaching $1M in 2025.
Key Brand Benefits
- Turnkey - easy to transition
- Profitable - consistent year-round sales
- Patented Product with FDA Approval
- Strong Registered Trademark and IP
- Well-Established Brand
- Proven Product - upside to scale sales channels
- Endorsed by Celebrity Personalities and High Profile Figures
- Large Customer List
- Large Social Media Following
- Growing Alternative and Holistic Treatment Industry
- Great Future Growth Potential
Seller Financing
